As a global leader in the home appliance industry, BSH Home Appliances Group, originally established in 1967 as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), has been leading the innovation for decades. Since becoming fully owned by the Bosch Group in January 2015, BSH has continued to expand its global footprint, with strong presence in China.

BSH entered the Chinese market in 1994, with its Greater China Headquarters located in Nanjing. Over the years, BSH China has made substantial investments in the region, beginning with the establishment of a sales company in Nanjing in 1997 and later evolving into the Chinese headquarters by 2011. In 2010, BSH Home Appliances Holding (China) Co., Ltd. was founded in Nanjing, marking it as the first multinational corporation to establish its China headquarters in the city. This commitment to the region was further solidified in 2016 when BSH China invested 400 million RMB to establish an advanced R&D Center at its Nanjing headquarters.

In addition to being an influential force in the home appliance market, BSH China is also a key factor in Jiangsu’s and other regions’ economic expansion. The company actively contributes to the local economy and industry, setting the standard for multinational corporations in the region. BSH’s success in Nanjing has paved the way for other global companies to recognize the city’s potential as a strategic hub, leading to a growing trend of multinational headquarters being established in Nanjing.