Small shops are the most direct evidence of the vibrant urban retail business that connect thousands of businesses and serve thousands of households. With government departments taking various measures, many small shops have witnessed rising passenger flow and soaring sales volume amid the vitality to welcome the spring.

On Fenghuang West Street, Gulou District, Nanjing, a coffee shop with only more than ten square meters is very special. “If you have service needs, you can press the button in the seat area to prompt the deaf barista.” Customers exchange orders with the barista through the customized menu with sign language symbols.

Qi Qi, the deaf barista, said that she will smile at the guests, make jokes with them occasionally and invite them to learn sign language with her.

In mid-January, this coffee shop was made a characteristic consumption scene recognized by the Nanjing Municipal Bureau of Commerce and won the promotion support of the city’s “small shop plan”.

Since December last year, Nanjing has promoted more than 500 live broadcasts for more than 400 small stores on the short video platform through the “small shop plan”, with a total online transaction value of more than 88 million yuan.

Relying on the construction of the “quarter hour convenient life circle”, Nanjing has encouraged small shop operators to establish business alliances with complementary features to meet the needs of entertainment, catering and shopping in a one-stop manner. At the same time, it has cooperated with banks and Internet of Things enterprises to develop promotional activities, benefiting more than 100 thousand small stores in the city.